![]() ![]() What makes TikTok special is its ability to build community. That puts it ahead of established platforms like Twitter and Pinterest. Today, marketers say it’s the fourth most effective social media platform behind Instagram, FB, and YouTube. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. ![]() ![]() They saw it as a platform for Gen-Z to make short, funny videos. More businesses are exploring the platform.Īccording to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.įor a long time, businesses didn’t take TikTok seriously. #Tik tok trends how toIn this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.Īs the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. ![]()
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